FORMÓBILE 2014

ForMóbile – International Fair of Suppliers of the Wood and Furniture Industry, which takes place from July 29 to August 1, is even more
complete this year. In addition to all the launches and innovations of more than 750 exhibiting brands, the fair has gained the support of major events such as Design Forum Móveis and the Top Móbile Award. “This is the best opportunity of the year for mobile manufacturers to be able to boost their second-half sales, whether through new products or technologies, or with information, relationships and qualifications. boost the results of the sector, “said Tatiano Segalin, manager of the fair.

Among the new events, Design Forum Furniture, will address six major themes: trends, design, products, management, opportunities and innovation. The lecturers will discuss technical information on how to obtain better results by combining materials, production systems, colors, standards and positioning of products on the market, cases, as well as how to design, produce and develop furniture with Brazilian DNA. “The goal of the event is to help professionals and companies to produce thinking independently of the international market, because there are many studies in the world that are not necessarily the face of Brazil,” says Maurício Siqueira, executive director of SIQ Marketing, responsible for Design Forum Furniture.

Another event that enters the formal grid of ForMóbile is the Top Mobile Award, which highlights the most remembered brands in the industry among furniture manufacturers, furniture manufacturers and suppliers of industry, publicly acknowledging the efforts that companies and managers carry out to make its brands more solid, in addition to encouraging the industry to work and invest more and more in the construction of strong brands in the market.

ForMóbile also features traditional side events such as ForMar (held as an independent event in the odd and simultaneous years for ForMóbile in even years) and Abit’s Decor Fabrics Committee Show, DecorHabit. ForMar, which received the Informa Awards in the category of the best worldwide launch of 2013, will gather products and services 100% focused on the audience of cabinetmakers and resellers. DecorHabit will bring together the latest releases and trends of around 20 companies in the segment, all of them national. The most varied products will be presented, among fabrics for decoration, wall coverings and furniture and curtains, among others.